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About Us

Our Vision
Become the company most known for growing quality produce and customer satisfaction.

Our Mission
To produce and trade fresh fruits and vegetables of the best quality to satisfy the needs of our customers.

In 1945, Dr. Daniel Cardenas Mora, surgeon, sees the potential in the valley of Culicán and decides to modestly begin an agriculture business by forming a company together with other colleagues as well as the temporary help of his son, Daniel Cardenas Izabal. Due to his vocation, Cardenas Izabal decides to study agronomy in 1946 in a private agriculture school called Hermanos Escobar, located in Ciudad Juarez, Chihuahua, Mexico. Later on, in 1949, Dr. Cardenas Mora together with his son, Daniel Cardenas Izabal (fresh out of college) as well as Alfredo Tribolet (who only lasts one season) reopens a small agriculture operation, thus giving birth to the Tricar Label. In 1952, Dr. Daniel Cardenas Mora together with his son Daniel, agree to open a Tricar distributing office in Nogales, Arizona, U.S.A. This is the first office owned by Mexican agriculturists, which is now an American Corporation, whose president is Daniel Cardenas Izabal.

With the collaboration of Daniel Cardenas Izabal, this modest agricultural operation would become through the years an important horticultural business. During that time an important support in infrastructure, such as mechanized packaging, refrigerated rooms, workshop areas and greenhouses.

Daniel Cardenas Cevallos joins the company in 1987 and today is leading the company as the main grower. He collaborated with adapting new techniques such as fumigating of soils as well as obtaining new tomato seeds that can yield long shelf life.

Juan Carlos Cardenas Cevallos joins Tricar Sales, Inc. in July of 1996 as it's Vice-President. He had the challenge of improving Tricar Sales, Inc. , its commercialization as well as expanding the distribution. The goal is to offer the highest quality products, in order to continue with the ongoing tradition held generation after generation which has been its philosophy: quality, quality and more quality.

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