OUR HISTORY

It was 1945 when Dr. Daniel Cardenas Mora, a surgeon by profession, first saw the potential in the valley of Culiacán and decided to join with other colleagues to form a modest farming company there. Helping with the work that first year was his son, Daniel Cardenas Izabal. The next year, young Daniel left to study agronomy at a private agriculture school called Hermanos Escobar, located in Ciudad Juarez, Chihuahua. Fresh out of college in 1949, Daniel joined with his father and their partner Alfredo Tribolet to reopen a small agricultural operation, thus giving birth to the Tricar Label.

In 1952, Tricar opened a distribution office in Nogales, Arizona. This was the beginning of the Tricar company of today, a U.S.-based corporation with Daniel Cardenas Izabal as its president. The modest agricultural operation of yesterday has now grown to be a leading grower-shipper of fresh produce for the North American market, with a modern, efficient infrastructure including mechanized packaging, high-tech greenhouses and workshop areas, and state-of-the-art cooling facilities.

Daniel Cardenas Cevallos joined the company in 1987 and today is Tricar’s primary grower. Under his leadership, the company has introduced new agricultural techniques such as fumigation of soils and planting newer tomato seed varieties that can yield longer shelf life.

In July of 1996, Juan Carlos Cardenas Cevallos joined Tricar Sales, Inc. as its Vice-President. He took on the challenge of improving Tricar’s marketing as well as expanding its distribution, and today the company is widely known for the high quality of its produce and service. Together, the Tricar team continues the tradition of excellence held by generation after generation under one ongoing philosophy: quality, quality and more quality.